INDONESIA Fashion Week 2023 is just around the corner. This fashion week, which highlights the beauty of Indonesian culture, officially starts tomorrow, Wednesday 22nd February 2023.

Gorontalo’s signature Karawo Sulam will be the main highlight of Indonesian Fashion Week 2023. Nevertheless, the IFW 2023, as the largest market participant for modest wear in the world, will also be presented with a fashion show for modest collections.

Indonesia Fashion Week 2023

In particular, several local brands will present special edition collections of Ramadan and Eid al-Fitr at IFW 2023, one of which will appear on the catwalk, the DS brand.

“The appearance at Indonesia Fashion Week 2023 is part of our plan to expand the expansion of our flagship store in Jakarta. Apart from that, this is a good opportunity to introduce the DS collection to the people of the capital,” said Annisa Herdyana, DS owner, in the MNC portal, Tuesday (2/21/2023).

Annisa Herdyana

Anin, as he is affectionately known, explained that DS did exist in the special region of Yogyakarta, Central Java and East Java. DS products were distributed in 22 retail stores in 3 provinces. “So by attending IFW 2023, one hopes to win the market in Jakarta,” he added optimistically.

What will DS show at IFW 2023?

Anin explained that DS will feature 8 collections of Idul Fitri editions themed ‘Effortless Glam’. The collection is dominated by pastels, the color palette of 2023. “A black and white collection is also on the runway,” said Anin.

The outfits presented on the IFW 2023 catwalk range from formal, semi-formal to dresses. The materials used in this collection range from lace, pearls to Swarovski details.

“To make the glamor impression more visible, we also present a collection that uses 3D lace,” explains Anin.

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DS itself will be performing at IFW 2023 on Thursday, February 23, 2023. Previously, the brand that had won the MURI record for two of their products, namely the Mukena with the smallest folds in Indonesia and the prayer rug with the smallest roll system in Indonesia, held the IFW 2023 Pre-Event entitled “Day for Self” .

The event leading up to IFW 2023 is also part of the DS 6th anniversary celebrations. Yes, this local brand has been around since 2016 and continues to grow positively every year. In fact, DS consistently presents new collections every 3 months.

Annisa Herdyana

“As a brand, we recognize that every woman needs a break. It also happens that the majority of DS users are working women, housewives or working mothers, and from there we try to give them space to escape their busy lives for a while,” said Anin.

“With this ‘Day for Yourself’ event we are trying to invite women to meet. Not only do we get together, but we also do useful activities, namely making resin art and of course having fun together,” she added.


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DS Brand Participates in Indonesia Fashion Week 2023 Runway Exhibiting Special Eid Al-Fitr Super Glam Collection: Okezone Lifestyle

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